To rebrand a timber log cabin company in a way that reflects the personalised premium experience they offer.
- Branding
- Website creation
- Brand collateral
- Growth marketing
- Brand G2M strategy and positioning
- Consumer research
- Creative direction
- Branding
- Copywriting
- UI/UX design
- Mobile/Responsive design
- SEO optimisation
We needed to change the way Timberia felt to the customer. As a log cabin is a large investment we needed to appeal to a mature home-owner audience highlighting Timberia's superior services with a more premium look.
We created a visual identity with use of a dark grey and burnt orange colour palette, creating a logo that looked like wood and a fingerprint highlighting the uniqueness of each cabin yet staying true to the raw, natural materials in the product.
The main challenge with the site was the amount of information available. In order to address this we focused on making the complex jargon digestible and created a clean, easy to understand user experience where the customer could guide themselves through the levels of customisation.
In order to attract new clients, we managed Timberia’s social media and created a growth marketing strategy to generate leads. We used Instagram, Facebook and Google ads to attract the specific clientele we were after.
